The PEX Story: How it all began

The PEX Story: How it all began

Every great movement begins with a shared vision, and PEX is no different.

Our story starts with eight physicians—Junaid Niazi, Michele E. Dorado, Miguel Villagra, Sujin Lee, David Ye1 Columnh, Kim Brune, and Rusha Modi—who, despite different paths, found common ground in one powerful belief: the need for a community where physician entrepreneurs could not only survive but thrive.

We first met in various physician groups over the past few years. We came from different walks of life, worked in different specialties, and built different businesses. But one thing brought us together—the undeniable passion for entrepreneurship and a deep desire to help other physicians overcome the business challenges we ourselves had faced.

We each knew firsthand how isolating the journey could be, especially when trying to balance the demands of medicine with the complexities of entrepreneurship.

From the beginning, we recognized that something was missing for physicians like us—a supportive, empowering network designed by physicians, for physicians.

We envisioned a space where every physician entrepreneur’s journey—whether just beginning or already established—could be nurtured and supported by those who truly understood the unique challenges of blending medicine and business.

We knew how isolating it felt to juggle patient care with business growth, launch businesses, find clients, navigate legalities, handle finances, and manage time. We felt that no one should have to go through these struggles alone.

Out of those countless conversations, PEX was born. Our mission is simple but powerful: to provide physicians with a community where they can access support, share knowledge, and grow their businesses, no matter what stage they’re in.

Whether you’re taking your first steps into entrepreneurship or are at a crossroads in your business, we’re here to guide you, inspire you, and provide you with practical tools and resources.

What makes PEX special is that none of us claim to be "experts" in every aspect of business. But together, alongside the diverse physicians and entrepreneurs who join us, we believe we can build something extraordinary.

PEX is a space where we can collectively become "experts at everything."

By bringing together a broad spectrum of experiences, backgrounds, and perspectives, we create a dynamic and thriving ecosystem where everyone benefits.

One of the most fulfilling aspects of building this community has been witnessing the incredible generosity of my co-founders.

I’m constantly inspired by how much each of them gives—not only in terms of time and knowledge but also in their genuine desire to see others succeed.

It’s this spirit of giving that lies at the heart of PEX. We want to create a space where physicians can lift each other up, where collaboration, rather than competition, is the driving force.

PEX is more than just a group—it’s a movement. A movement where physicians who have ventured into entrepreneurship can come together to learn, grow, and thrive.

We believe that with the right support, guidance, and community, there are no limits to what we can achieve—both in medicine and in business.

As we embark on this journey, we’re excited to invite you to join us. Whether you’re looking to start a business, grow an existing one, or simply connect with like-minded physicians, PEX is here for you.

Together, we will learn, grow, and build something extraordinary that impacts not only our businesses but also the lives of the patients and communities we serve.

So, here’s to the journey ahead. Welcome to PEX, where we’re creating a future where physician entrepreneurs don’t just succeed—they thrive, together.

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