A Personalized, High-Touch Program Designed for Physician Entrepreneurs Ready to Scale
Step into the CEO Role and Propel Your Business Forward with Personalized Support, AI Tools, and Expert Coaching with the 8 Physician PEX Founders
"With expert mentorship, AI-powered efficiencies, and strategic accountability, you’ll make smart decisions, take bold action, and step fully into your CEO role."
STARTS IN
STARTS IN
Meet a Member Who Said Yes to PEX Immersion and Never Looked Back
As a physician entrepreneur, you know:
No two physician businesses are the same or in the same place.
In fact, your business has its own energy and challenges as unique as you.
Whatever season you and your business are in, you’re ready for growth that aligns with your specific journey. That’s exactly why we’re curating a small, intimate group of high-achieving physician entrepreneurs dedicated to building businesses that serve both their clients and themselves.
Our 90-Day Immersion provides individualized support to meet you where you are, identify next steps, and—most importantly—help you execute.
Unlike in one-size-fits-all settings, you’ll make meaningful progress toward your business goals, with guidance tailored to your unique needs.
PEX was founded by eight physician entrepreneurs, each with diverse business backgrounds, united by a shared goal to support and help grow each other’s ventures. By leveraging our unique strengths, we've been able to elevate one another’s success—and now, we’re excited to do the same for you.
YOUR MENTORS
During The 90-Day PEX Immersion!
From L to R: Drs. Miguel Villagra, Junaid Niazi, Sujin Lee, Michele Cho Dorado,Rusha Modi, David Yeh, Kim DeStefano Brune, Karleen Su.
From L to R: Drs. Miguel Villagra, Junaid Niazi, Sujin Lee, Michele Cho Dorado, Rusha Modi, David Yeh, Kim DeStefano Brune, Karleen Su.
PEX Immersion is for you if you:
Have stalled or struggle to execute on your next business goal and are ready to tackle it head-on this time
Want to become adept at making decisions that lead to massive action to move yourself forward (and ditch analysis paralysis)
Wish to understand your capacity so you can learn where to focus your time and efforts to best take your business to the next level
Want to ensure every part of your business is optimized and streamlined with expert guidance from seasoned physician leaders and entrepreneurs
Thrive with accountability and need a push to get all your day-to-day tasks done
Don’t want to get lost in the shuffle of a large mastermind group. We’re keeping this group to no more than 16 members (supported by eight of us!)
Welcome leveraging AI to streamline your processes, broaden your reach, execute effortlessly, and make more money
Want personal attention on your business with lots of 1-on-1 support
Love being surrounded by like-minded physician entrepreneurs ready to become the CEOs their businesses need!
PEX Immersion goes beyond typical training programs—it’s a dedicated journey that molds you into the CEO you need to become to helm your business.
PEX Immersion is for you if you:
Have stalled or struggle to execute on your next business goal and are ready to tackle it head-on this time
Want to become adept at making decisions that lead to massive action to move yourself forward (and ditch analysis paralysis)
Wish to understand your capacity so you can learn where to focus your time and efforts to best take your business to the next level
Want to ensure every part of your business is optimized and streamlined with expert guidance from seasoned physician leaders and entrepreneurs
Thrive with accountability and need a push to get all your day-to-day tasks done
Don’t want to get lost in the shuffle of a large mastermind group. We’re keeping this group to 16 members (supported by eight of us!)
Welcome leveraging AI to streamline your processes, broaden your reach, execute effortlessly, and make more money
Want personal attention on your business with lots of 1-on-1 support
Love being surrounded by like-minded physician entrepreneurs ready to become the CEOs their businesses need!
PEX Immersion goes beyond typical training programs—it’s a dedicated journey that molds you into the CEO you need to become to helm your business.
TESTIMONIALS from Dr. Ann RanellE
PEX Immersion Founding Member
"This program pushed me to really think about setting goals, and actually achieving them"
I think I’m a lot farther ahead than I would’ve been without this program. It’s really pushed me to be more intentional about setting goals, achieving them, and consistently moving forward. One of the biggest breakthroughs for me has been learning how to actually use AI tools like Perplexity and ChatGPT in a meaningful way. I didn’t know what I didn’t know and that alone has been a game-changer in terms of efficiency and what I’m now able to do. I’ve really enjoyed that part of the experience.
I’m also working my way through the Four Disciplines, it’s taking me a little longer than expected, but I’m using it and getting value from it. And just hearing from others in the cohort has been super valuable. For example, when Miguel shared how he created a ChatGPT prompt to challenge his decisions and force deeper thinking that was eye-opening. It’s made me reflect on how I can push myself and improve the way I approach business planning and decision-making. Overall, I’ve learned a lot, not just from the content, but from the people in the room.
Why Choose PEX Immersion?
Here's what makes our program stand out:
Structured for Success
Audit & Roadmap Development
Begin with a thorough assessment to pinpoint where your business stands and outline a robust 12-week plan. This roadmap will focus on critical areas for growth as well as your capacity, ensuring that every step you take is calculated and impactful.
Personalized Journey
Whatever you need to achieve next, we’ll help you do that. Whether that’s strategic guidance, marketing and sales, leadership development, and/or personal growth, you can rest assured you’ll be in the driver’s seat and we’ll be there keeping you organized and accountable as well as supporting you in all the ways (yes, even if you need some tough love from time to time).
Practical and Actionable
Extreme Bias Towards Action
We know that action moves you forward fastest. You either succeed or get useful information on what to try next. That’s why even the accountability structure we will take you through focuses on getting you DOING the things.
AI-Enhanced Execution
Custom AI tools will help you not only produce specific outputs (e.g., job descriptions, marketing copy, etc.), but also, and more importantly, streamline functions and operations within your business. You can automate large swaths of your business, decrease the friction to success, and lower your operating costs.
Collaborative and Interactive
Diversity of Experts
Our program is powered by a team of eight physician coaches, each bringing a unique background and specialized expertise to the table. Together, we create a rich, multifaceted support system to provide the right resources, tools, and accountability you need to execute on your goals.
Unparalleled 1-on-1 Support
We won’t just bring the breadth of our expertise—we will be going in-depth on your business in a way that usually costs multiples of this program. You’ll get one of us as your accountability point-person, and we’ll bring in each other to help where needed.
Community and Network
Dedicated Peer Group
We set clear expectations right from the start, ensuring that every participant is as committed as we are to making real change. Your small group of peers will motivate and inspire you when the going gets tough.
Alumni Network
You’re never really done with PEX Immersion. Gain access to an exclusive network of alumni, continuing the value of your journey long after the initial 90 days.
Why Choose PEX Immersion?
Here's what makes our program stand out:
Structured for Success
Audit & Roadmap Development
Begin with a thorough assessment to pinpoint where your business stands and outline a robust 12-week plan. This roadmap will focus on critical areas for growth as well as your capacity, ensuring that every step you take is calculated and impactful.
Personalized Journey
Whatever you need to achieve next, we’ll help you do that. Whether that’s strategic guidance, marketing and sales, leadership development, and/or personal growth, you can rest assured you’ll be in the driver’s seat and we’ll be there keeping you organized and accountable as well as supporting you in all the ways (yes, even if you need some tough love from time to time).
Practical and Actionable
Extreme Bias Towards Action
We know that action moves you forward fastest. You either succeed or get useful information on what to try next. That’s why even the accountability structure we will take you through focuses on getting you DOING the things.
AI-Enhanced Execution
Custom AI tools will help you not only produce specific outputs (e.g., job descriptions, marketing copy, etc.), but also, and more importantly, streamline functions and operations within your business. You can automate large swaths of your business, decrease the friction to success, and lower your operating costs.
Collaborative and Interactive
Diversity of Experts
Our program is powered by a team of eight physician coaches, each bringing a unique background and specialized expertise to the table. Together, we create a rich, multifaceted support system to provide the right resources, tools, and accountability you need to execute on your goals.
Unparalleled 1-on-1 Support
We won’t just bring the breadth of our expertise—we will be going in-depth on your business in a way that usually costs multiples of this program. You’ll get one of us as your accountability point-person, and we’ll bring in each other to help where needed.
Community and Network
Dedicated Peer Group
We set clear expectations right from the start, ensuring that every participant is as committed as we are to making real change. Your small group of peers will motivate and inspire you when the going gets tough.
Alumni Network
You’re never really done with PEX Immersion. Gain access to an exclusive network of alumni, continuing the value of your journey long after the initial 90 days.
Here’s what the
PEX 90-Day Immersion
looks like:
May 4th - July 20th, 2025
Kick-off, comprehensive assessment of you, your business, and your capacity, from where we work with you to develop a 12-week plan focused on execution.
Customized curriculum. We will develop targeted, personalized trainings for you with specific action items.
Biweekly hot seat coaching so you can ask specific questions and get personalized feedback.
Office hours weekly with rotating PEX founders on varying days/times so you can attend.
Small group biweekly accountability calls with a PEX founder. You’ll be paired with one of us as your point person. Yes, we’re that devoted to your success.
Direct messaging access with your accountability PEX founder. We really want you to benefit from access to us so we can get you crushing your goals.
Customized AI tools will help do the work in your business so you can focus ON your business as the CEO.
Resources and tools developed specifically for you as needed (yes, real-time, based on what makes sense for you)! The focus of the Immersion is execution, so we won’t burden you with content just for content’s sake.
Exclusive community group where you can connect, ask questions, and get feedback from us and your peers.
And more…. You will help shape this as we go—we’re counting on it.
Inside this container you get unprecedented access to the expertise and experience of eight leading physicians entrepreneurs. It’s literally having a business dream team in your back pocket!
With PEX Immersion you will get sh*t done.
The Investment:
$4500
The Investment:
$4500
Join today for early access to all recorded coaching calls and bonus office hours in April 2025
Join today for early access to all recorded coaching calls and bonus office hours in April 2025
This will be the lowest the investment will ever be. Elevate your leadership, implement actionable steps, and drive your business towards remarkable success. Apply to join PEX today by clicking below.
This will be the lowest the investment will ever be. Elevate your leadership, implement actionable steps, and drive your business towards remarkable success. Apply to join PEX today by clicking below.
STILL NOT SURE?
Frequently Asked Questions
Below, you’ll find answers addressing the most common questions about the 90-Day PEX Immersion Program.
Question 1: What is PEX Immersion, really?
It’s a 12-week sprint designed for physicians who want more than clinical work. Whether you’re building a business, refining your offer, or trying to get traction, this is where you stop Googling and start executing. You get strategy, accountability, and a serious network. No fluff. No wasted time.
Question 2: How is this different from other physician entrepreneur programs?
Most programs are content-heavy but light on clarity. PEX flips that. You get direct mentorship, weekly coaching, peer feedback, and live office hours, all designed to get you out of your head and into action. We’re not teaching theory. We’re helping you make real moves.
Question 3: Who’s a good fit for this?
You don’t need a polished pitch deck or a 10-step plan. You need drive. This is for physicians who want to build something real, whether you're early-stage or scaling. If you’re coachable, resourceful, and ready to show up, we’re here for it.
Question 4: What kind of results should I expect?
We won’t promise magic. But you’ll leave with way more clarity, direction, and confidence in your business than you came in with. Founding members have launched offers, landed paying clients, and gotten unstuck faster than they thought possible.
Question 5: What kind of support do I actually get?
Real support. Biweekly live coaching. Direct access to mentors who’ve built what you’re building. Small-group sessions. Office hours where you can troubleshoot in real time. Plus a cohort that gets it and won’t let you fall behind.
Question 6: Do I need to have a business already?
Nope. You just need to be ready to get serious. We’ve had people come in with just an idea and leave with a validated offer. If you’re willing to do the work, we’ll help you figure out the rest.
Question 7: What happens after the 12 weeks?
You’re not left on your own. We have options for continued mentorship and advanced strategy if you want to keep building with us. But either way, you’ll walk out of this with a stronger foundation than most physician entrepreneurs ever get.
THE 8 PEX FOUNDERS
Dr. Junaid Niazi
Internal Medicine and Pediatrics Physician. Blogger, speaker, and coach at Prosperous Life MD who has built Charting Conquered, an online course and coaching program, to 7-figures.
Dr. Kimberly DeStefano
Maternal Fetal Medicine Physician. Physician leader, medical director, coach, and brewery owner who embodies transformational leadership with success improving health organization culture both from outside and within.
Dr. Karleen Su
Rheumatologist. Private practice owner, large event host, and founder of Rheumatology Private Practice Alliance (RPPA) with vast experience building teams and systems for success.
Dr. Sujin Lee
Neuro Rehab Physician. Coach, telemedicine consultant, founder of the Physician Entrepreneurship Mastermind aimed at turning passions into successful businesses.
Dr. Michele Cho-Dorado
Pediatric Gastroenterologist. Children's book author, summit host, and founder of Bright Futures EDG, a platform dedicated to promoting financial literacy among kids.
Dr. David Yeh
Nuclear Medicine Radiologist. Speaker, best-selling author, investment advisor, and founder of The Wealthy Doctor Institute, which has $12 million in AUM.
Dr. Miguel Villagra
Internal Medicine Physician. Health startup advisor, AI expert, life and positive intelligence coach at ADoctorsJourney focusing on the intersection of innovation, leadership, and personal growth.
Dr. Rusha Modi
Gastroenterologist. Digital health startup consultant, physician leadership coach, and podcast host of Alchemy of Politics who uses the power of conversation to push social institutions forward.
Be the CEO your business needs!
─ we’ll help you get there.
... WILL YOU TAKE THE PLUNGE?!"